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Customer Experience Branding

Paperback • 2016 • 1. edition

Customer Experience Branding

By Thomas Gad

0 Ratings • 0.0 of 5

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About the book

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in ...Show more

Sales and marketing

Book details

ISBN

9780749477509

Publisher

Kogan Page Ltd

Published year

2016

Language

Edition

1

Original title

Customer Experience Branding

Format

Paperback

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