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What is Branding? (Essential Design Handbooks)

Paperback • 2008 • English

What is Branding? (Essential Design Handbooks)

By Healey, Matthew

0 Ratings • 0.0 of 5

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About the book

A comprehensive guide to the world of branding It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Brand...Show more

Business ethics and social responsibility
Sales and marketing
Brands and branding

Book details

ISBN

9782940361458

Publisher

Rotovision

Published year

2008

Language

English

Original title

What is Branding? (Essential Design Handbooks)

Format

Paperback

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