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Designing Experiences

Hardcover • 2019 • 1. edition

Designing Experiences

By Ph.D. Rossman Dean Emeritus J. Robert, Ph.D. Duerden Mathew D.

1 Ratings • 5.0 of 5

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About the book

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.

Research and development management

Book details

ISBN

9780231191685

Publisher

Columbia University Press

Published year

2019

Language

Edition

1

Original title

Designing Experiences

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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