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The Intention Economy When Customers Take Charge

Hardcover • 2012 • English • 1. edition

The Intention Economy When Customers Take Charge

By Doc Searls

0 Ratings • 0.0 of 5

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About the book

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: * Control the flow and use of personal data * Build their own loyalty programs * Dictate their own terms of service * Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it shoul...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Advertising

Book details

ISBN

9781422158524

Publisher

Harvard Business Press

Published year

2012

Language

English

Edition

1

Original title

The Intention Economy When Customers Take Charge

Format

Hardcover

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