The Intention Economy When Customers Take Charge

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Intentionality A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation

Finnian Kelly

Customer Communities Engage and Retain Customers to Build the Future of Your Business

Nick Mehta

Consumer Behavior

Wayne D. Hoyer

In Good Conscience Do the Right Thing While Building a Profitable Business

Nicholas Ind

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

The experience economy

B.Joseph Pine, James H. Gilmore

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Reinventing the Product

Eric Schaeffer

They Ask, You Answer A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Marcus Sheridan

Groundswell

Customer Impact Agenda

Phil Winters

Sense & Respond

Jeff Gothelf

The Attention Merchants

Tim (Atlantic Books) Wu

The inevitable

Kevin Kelly

The New Rules of Sales and Service

David Meerman Scott

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

When Digital Becomes Human

Steven Van Belleghem

Marketing Ethics & Society

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

What's the Future of Business? Changing the Way Businesses Create Experiences

Brian Solis

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

E-Marketing

Judy Strauss

Do It! Marketing

David Newman

The new rules of marketing & PR

David Meerman

Influence What it Really Means and how to Make it Work for You

Jenny Nabben

Content Everywhere Strategy and Structure for Future-ready Content

Sara Wachter-Boettcher

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Paul Roetzer

The Thank You Economy

Gary Vaynerchuk

Ecological Intelligence Knowing the Hidden Impacts of What We Buy

Daniel Goleman

Never mind the sizzle...where's the sausage? branding based on substance not spin

David Taylor

Selling Today Creating Customer Value

Gerald L. Manning

The Brand Gap

Marty Neumeier

Building a Better Business The Key to Future Marketing, Management and Motivation

Patrick Dixon

Principles of service marketing and management

Christopher H. Lovelock

The dream society

Rolf Jensen

The age of unreason

Charles B. Handy

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale