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Advanced Brand Management Managing Brands in a Changing World

Hardcover • 2010 • English • 2. edition

Advanced Brand Management Managing Brands in a Changing World

By Paul Temporal

0 Ratings • 0.0 of 5

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About the book

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful...Show more

Business ethics and social responsibility
Sales and marketing
Brands and branding

Book details

ISBN

9780470824498

Publisher

Wiley

Published year

2010

Language

English

Edition

2

Original title

Advanced Brand Management Managing Brands in a Changing World

Format

Hardcover

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