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© 2026 Bookis AS

English

Brands

Paperback • 2006

Brands

By Marcel Danesi

3 Ratings • 5.0 of 5

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About the book

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold t...Show more

Book details

ISBN

9780415279987

Published year

2006

Language

Original title

Brands

Format

Paperback

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Reviews · 0

3 Ratings • 5.0 of 5

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