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© 2026 Bookis AS

English

Norway

Region is based on IP address

Brands

Paperback • 2006

Brands

By Marcel Danesi

2 Ratings • 5.0 of 5

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About the book

<p>Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: </p><ul><li>the origins of brands </li><li>naming and brand image </li><li>how semiotic theory can be used to analyze brand image </li><li>brands and consumer culture </li><li>advertising campaigns </li><li>brands in the global village </li><li>the anti-brand movement.</li></ul><p>Danes...Show more

Book details

ISBN

9780415279987

Published year

2006

Language

Original title

Brands

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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