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Principles and practice of marketing

Paperback • 2004

Principles and practice of marketing

By David Jobber

0 Ratings • 0.0 of 5

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About the book

<p>Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.</p>

Business and Management
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780077107086

Published year

2004

Language

Original title

Principles and practice of marketing

Format

Paperback

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Other versions

Principles and Practice of Marketing

Principles and Practice of Marketing

Paperback · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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