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Brand Management Co-creating Meaningful Brands

Paperback • 2024 • English • 3. edition

Brand Management Co-creating Meaningful Brands

By Michael Beverland, Pinar Cankurtaran

1 Ratings • 5.0 of 5

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About the book

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocol...Show more

Business innovation
Entrepreneurship / Start-ups
Brands and branding

Book details

ISBN

9781529616972

Publisher

Sage Publications

Published year

2024

Language

English

Edition

3

Original title

Brand Management Co-creating Meaningful Brands

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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