X

Emotion by design

greg hoffman

Startup CXO

Matt Blumberg

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Gestalten null

The experience economy

B.Joseph Pine, James H. Gilmore

Groundswell

The Social CEO

Damian Corbet

Worlds of Wonder Experience Design for Curious People

Erik Bär

The Business of Platforms

Michael A. Cusumano

Marketing rebellion

Mark Schaefer

Building A Story Brand

Donald Miller

Plattform Revolution

Geoffrey G. Parker

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Social Media Marketing

Tracy L. Tuten

Mission

Nick Giles

When Digital Becomes Human

Steven Van Belleghem

The Rise of the Platform Marketer

Craig Dempster

Humans of New York Stories

Brandon Stanton

Exponential Organizations

Salim Ismail

Socialnomics

Erik Qualman

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

Experience Design: A Framework for Integrating Brand, Experience, and Value

Patrick Newbery

Brand Thinking and Other Noble Pursuits

Debbie Millman

Brand Atlas

Alina Wheeler

The Daily You

Joseph Turow

Big Brand Theory

Sandu Publishing

Wally Olins: The Brand Handbook

Wally Olins

The breakthrough company

Keith R.

Leadership Brands

Dave Ulrich og Norm Smallwood

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Brand Sense

Martin Lindstrom

The Brand Gap

Marty Neumeier

The attention economy : understanding the new currency of business

Thomas H. Davenport

Positioning: The battle for your mind

Al Ries,

The Social Life of Information

John Seely Brown

Reinventing Organizations

Frederic Laloux

Building Strong Brands

David A. Aaker