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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Paperback • 2011 • English

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

By Martin Lindstrom

0 Ratings • 0.0 of 5

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About the book

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are stil...Show more

Book details

ISBN

9780385531733

Published year

2011

Language

English

Original title

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Format

Paperback

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