The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Business and Management
  1. Home
  3. Genres
  7. Business and Management
Building strong brands

Paperback • 2002 • English • 1. edition

Building strong brands

By David A. Aaker

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company's primary source of competitive advantage.

Business and Management

Book details

ISBN

9780743232135

Publisher

Free Press Business

Published year

2002

Language

English

Edition

1

Original title

Building strong brands

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Building Strong Brands

Building Strong Brands

Paperback · 2010

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Brand Management Co-creating Meaningful Brands

Brand Management Co-creating Meaningful Brands

Michael Beverland

Strategic Brand Management

Strategic Brand Management

Kevin Lane

Point of purpose

Point of purpose

Bård Annweiler

Mastering design thinking

Mastering design thinking

Max answell

Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann

Edge

Edge

Ben Lyttleton

Designing Brand Identity

Designing Brand Identity

Alina Wheeler

Digital Branding

Digital Branding

Daniel Rowles

Building A Story Brand

Building A Story Brand

Donald Miller

Branding Inside Out Internal Branding in Theory and Practice

Branding Inside Out Internal Branding in Theory and Practice

Nicholas Ind

Branding

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Organizational Behaviour

Organizational Behaviour

David A. Aaker

Contemporary Brand Management

Contemporary Brand Management

Johny K.

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Debbie Millman

Branding for Bloggers : Tips to Grow Your Online Audience and Maximize Your Income

Branding for Bloggers : Tips to Grow Your Online Audience and Maximize Your Income

Zach Heller

Experience Design : A Framework for Integrating Brand, Experience, and Value

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Big Brand Theory

Big Brand Theory

Sandu Publishing

Brand Atlas

Brand Atlas

Alina Wheeler

Winning at new products

Winning at new products

Robert G.

Advanced Brand Management Managing Brands in a Changing World

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Brand society

Brand society

Martin Kornberger

What is Branding? (Essential Design Handbooks)

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

Wally Olins

Taking Brand Initiative

Taking Brand Initiative

Rosemary (University of Binghampton) Arrojo

Leadership Brands

Leadership Brands

Dave Ulrich og Norm Smallwood

Living The Brand - How to transform every member of your organization into a brand champion

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Brands

Brands

Marcel Danesi

The Brand Gap

The Brand Gap

Marty Neumeier

Brand Sense

Brand Sense

Martin Lindstrom

Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Fame & Fortune

Fame & Fortune

Charles J.

Brand leadership

Brand leadership

David A. Aaker

Positioning: The battle for your mind

Positioning: The battle for your mind

Al Ries,

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries

Built to last

Built to last

James Collins

Super Thinking

Super Thinking

Gabriel Weinberg