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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2020 • English
By B.Joseph Pine, James H. Gilmore
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About the book
<p><b>Time is limited. Attention is scarce. Are you engaging your customers?</b></p><p>Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?</p><p>Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.</p><p>This seminal book on experience innovation by Joe Pine and Jim Gilmore explores...Show more
Book details
ISBN
9781633697973
Published year
2020
Language
English
Original title
The experience economy
Format
Hardcover
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