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The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Hardcover • 2025 • English • 1. edition

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

By Thomas H. Davenport, Jim Sterne

0 Ratings • 0.0 of 5

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About the book

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect,...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781394319541

Publisher

Wiley

Published year

2025

Language

English

Edition

1

Original title

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Format

Hardcover

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