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Norway
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About the book
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking' the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a v...Show more
Book details
ISBN
9780061766084
Publisher
HarperBusiness
Published year
2009
Language
English
Original title
Change by Design
Format
Hardcover
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2 Ratings • 5.0 of 5