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The New Strategic Brand Management Advanced Insights and Strategic Thinking

Paperback • 2012 • English • 5. edition

The New Strategic Brand Management Advanced Insights and Strategic Thinking

By Jean-Noël Kapferer

0 Ratings • 0.0 of 5

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About the book

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brand...Show more

Business strategy
Entrepreneurship / Start-ups
Sales and marketing

Book details

ISBN

9780749465155

Publisher

Kogan Page

Published year

2012

Language

English

Edition

5

Original title

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Format

Paperback

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