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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Paperback • 2010 • English

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

By Thomas Lockwood

0 Ratings • 0.0 of 5

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About the book

Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.

Product design
Economics, Finance, Business and Management
Business innovation

Book details

ISBN

9781581156683

Published year

2010

Language

English

Original title

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Format

Paperback

Shippping and returns

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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0 Ratings • 0.0 of 5

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