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When Digital Becomes Human

Paperback • 2015 • 1. edition

When Digital Becomes Human

By Steven Van Belleghem

0 Ratings • 0.0 of 5

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About the book

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains t...Show more

Book details

ISBN

9780749473235

Publisher

Kogan Page Ltd

Published year

2015

Language

Edition

1

Original title

When Digital Becomes Human

Format

Paperback

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