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The Brand Gap

Paperback • 2005 • English

The Brand Gap

By Marty Neumeier

1 Ratings • 5.0 of 5

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About the book

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...Show more

Business strategy
Entrepreneurship / Start-ups
Brands and branding

Book details

ISBN

9780321348104

Publisher

Peachpit Press Publications

Published year

2005

Language

English

Original title

The Brand Gap

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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