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Paperback • 2013 • Norwegian Bokmål
1 Ratings • 5.0 of 5
About the book
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher custome...Show more
Book details
ISBN
9781299804920
Publisher
Hoboken : Wiley
Published year
2013
Language
Norwegian Bokmål
Original title
Experience Design : A Framework for Integrating Brand, Experience, and Value
Format
Paperback
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1 Ratings • 5.0 of 5