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Experience Design: A Framework for Integrating Brand, Experience, and Value

Paperback • 2013 • English

Experience Design: A Framework for Integrating Brand, Experience, and Value

By Patrick Newbery

0 Ratings • 0.0 of 5

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About the book

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher cus...Show more

Book details

ISBN

9781118609637

Publisher

WILEY

Published year

2013

Language

English

Original title

Experience Design: A Framework for Integrating Brand, Experience, and Value

Format

Paperback

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