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The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Paperback • 2003 • English • 1. edition

The Brand Gap How to Bridge the Distance Between Business Strategy and Design: a Whiteboard Overview

By Marty Neumeier

0 Ratings • 0.0 of 5

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About the book

THE BRAND GAPis the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”-a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • a new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most...Show more

Business strategy
Business competition
Brands and branding

Book details

ISBN

9780735713307

Publisher

New Riders Pub.

Published year

2003

Language

English

Edition

1

Original title

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Format

Paperback

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