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Branding

Hardcover • 2016 • English

Branding

By Michael Johnson

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About the book

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to compr...Show more

Graphic design

Book details

ISBN

9780500518960

Publisher

Thames & Hudson Ltd

Published year

2016

Language

English

Original title

Branding

Format

Hardcover

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