Brand Sense: How to build powerful brands through touch, taste, smell, sight and sound

Brand Management Co-creating Meaningful Brands

Michael Beverland

Marketing

Paul Baines

Marketing made simple

Donald Miller

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson

Branded interactions

Marco Spies

Point of purpose

Bård Annweiler

Mastering design thinking

Max answell

Strategic Brand Management

Kevin Lane

Digital Branding

Daniel Rowles

Designing Brand Identity

Alina Wheeler

Branding

Michael Johnson

Praise For Small Data

Martin Lindstrom

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Small data

Martin Lindstrom

Inside the Mind of the Shopper

Herb Sorensen

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

Start Me Up!

Gestalten

Brand Thinking and Other Noble Pursuits

Debbie Millman

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Big Brand Theory

Sandu Publishing

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Brand Atlas

Alina Wheeler

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Thomas Lockwood

Storytelling- Branding in practise

Klaus Fog

Sensory Marketing

B. Hultén

Buyology

Martin Lindstrom

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins: The Brand Handbook

Wally Olins

Leadership Brands

Dave Ulrich og Norm Smallwood

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Brands

Marcel Danesi

Brandsense

Martin Lindstrom

The Brand Gap

Marty Neumeier

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Touch Graphic Design with Tactile Appeal

Ferdinand Lewis

Brand leadership

David A. Aaker

The 22 Immutable Laws of Branding

Al Ries

Om reklame

David Ogilvy

Building Strong Brands

David A. Aaker