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Creating Powerful Brands in Consumer, Service and Industrial Markets

Paperback • 2003 • English • 3. edition

Creating Powerful Brands in Consumer, Service and Industrial Markets

By Leslie De Chernatony, Malcolm McDonald

0 Ratings • 0.0 of 5

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About the book

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

Book details

ISBN

9780750659802

Publisher

Routledge

Published year

2003

Language

English

Edition

3

Original title

Creating Powerful Brands in Consumer, Service and Industrial Markets

Format

Paperback

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0 Ratings • 0.0 of 5

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