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The Physics of Brand Understand the Forces Behind Brands That Matter

Hardcover • 2016 • English

The Physics of Brand Understand the Forces Behind Brands That Matter

By Aaron Keller, Renee Marino, Dan Wallace

0 Ratings • 0.0 of 5

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About the book

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Brands and branding

Book details

ISBN

9781440342677

Publisher

Simon and Schuster

Published year

2016

Language

English

Original title

The Physics of Brand Understand the Forces Behind Brands That Matter

Format

Hardcover

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