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Big Brand Theory

Hardcover • 2011 • English

Big Brand Theory

By Sandu Publishing

0 Ratings • 0.0 of 5

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About the book

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding con...Show more

Brands and branding

Book details

ISBN

9781584234456

Published year

2011

Language

English

Original title

Big Brand Theory

Format

Hardcover

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