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Managing Customer Value Creating Quality and Service That Customers Can See

Hardcover • 1994 • English

Managing Customer Value Creating Quality and Service That Customers Can See

By Bradley T. Gale, Robert Chapman Wood

0 Ratings • 0.0 of 5

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About the book

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segment...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780029110454

Publisher

Simon and Schuster

Published year

1994

Language

English

Original title

Managing Customer Value Creating Quality and Service That Customers Can See

Format

Hardcover

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