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Digital Branding

Paperback • 2017 • 1. edition

Digital Branding

By Daniel Rowles

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About the book

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniq...Show more

Sales and marketing

Book details

ISBN

9780749481698

Publisher

Kogan Page Ltd

Published year

2017

Language

Edition

1

Original title

Digital Branding

Format

Paperback

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