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Media studies: internet, digital media and society

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Media studies: internet, digital media and society

Groundswell

Paperback • 2019 • English • 1. edition

Groundswell: winning in a world transformed by social technologies

By Li, Charlene

7 Ratings • 4.0 of 5

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About the book

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public for...Show more

Media studies: internet, digital media and society

Social media / social networking

Book details

ISBN

9781422161982

Publisher

Harvard Business Review Press

Published year

2019

Language

English

Edition

1

Original title

Groundswell

Format

Paperback

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Other versions

Groundswell

Hardcover · 2008

Reviews · 0

7 Ratings • 4.0 of 5

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