The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Brands and branding
  1. Home
  3. Genres
  7. Brands and branding
Point of purpose

Hardcover • 2019 • English • 1. edition

Point of purpose: how purposeful brands attract top employees, seduce customers, & fuel profit

By Bård Annweiler

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

A riveting new approach to brand leadership The term "brand" originates from the need to stamp one's character on a product, a physical object: something that makes it easier for customers to recognize it. But today, where services count for more than 70%, the lack of any physical dimension makes the actual service difficult to brand. With the change from physical brands to service brands, people have become a lot more important. Hard work and conscious leadership create engaged cust...Show more

Brands and branding

Book details

ISBN

9788269148602

Publisher

Noteworthy books

Published year

2019

Language

English

Edition

1

Original title

Point of purpose

Format

Hardcover

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Leadership Is Personal How Community and Culture Lead to Business Success

Leadership Is Personal How Community and Culture Lead to Business Success

Brad Mahon

Do Purpose New Edition Why Brands with a Purpose Do Better and Matter More

Do Purpose New Edition Why Brands with a Purpose Do Better and Matter More

David Hieatt

Rockets and rebels

Rockets and rebels

Monna Nordhagen

Building A Story Brand

Building A Story Brand

Donald Miller

Branding Inside Out Internal Branding in Theory and Practice

Branding Inside Out Internal Branding in Theory and Practice

Nicholas Ind

Designing Brand Identity

Designing Brand Identity

Alina Wheeler

The Physics of Brand Understand the Forces Behind Brands That Matter

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

How to be a Leader

How to be a Leader

Martin Bjergegaard

Start Me Up!

Start Me Up!

Gestalten

The Why Axis

The Why Axis

John List

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Debbie Millman

Experience Design : A Framework for Integrating Brand, Experience, and Value

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Brand Atlas

Brand Atlas

Alina Wheeler

Big Brand Theory

Big Brand Theory

Sandu Publishing

Advanced Brand Management Managing Brands in a Changing World

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

What is Branding? (Essential Design Handbooks)

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

Wally Olins

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Living The Brand - How to transform every member of your organization into a brand champion

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Leadership Brands

Leadership Brands

Dave Ulrich og Norm Smallwood

Brands

Brands

Marcel Danesi

Why Should Anyone Be Led by You?

Why Should Anyone Be Led by You?

Robert Goffee

The Brand Gap

The Brand Gap

Marty Neumeier

Brand Sense

Brand Sense

Martin Lindstrom

Brandsense

Brandsense

Martin Lindstrom

Branding

Branding

Christian Sinding

Hva står du for?

Hva står du for?

Thomas Gad

Branding Business or just a Pretty Face?

Branding Business or just a Pretty Face?

Knut Birkeland

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Brand leadership

Brand leadership

David A. Aaker

Unik nå, eller aldri

Unik nå, eller aldri

Jesper Kunde

Positioning: The battle for your mind

Positioning: The battle for your mind

Al Ries,

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries

Defining moments

Defining moments

Joseph Badaracco

Hemmeligheten bak Bates merkevarebygging

Hemmeligheten bak Bates merkevarebygging

Jan-Erik Næss

A Great Place to Work

A Great Place to Work

Robert Levering

Powerful

Powerful

Patty McCord

Building Strong Brands

Building Strong Brands

David A. Aaker