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Branding For Dummies

Paperback • 2006 • English • 1. edition

Branding For Dummies

By Bill Chiaravalle, Barbara Findlay Schenck

0 Ratings • 0.0 of 5

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About the book

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell a...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Brands and branding

Book details

ISBN

9780471771593

Publisher

Wiley

Published year

2006

Language

English

Edition

1

Original title

Branding For Dummies

Format

Paperback

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Other versions

Branding For Dummies

Branding For Dummies

Paperback · 2014

Reviews · 0

0 Ratings • 0.0 of 5

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