The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Brands and branding
  1. Home
  3. Genres
  7. Brands and branding
Branding For Dummies

Paperback • 2006 • English • 1. edition

Branding For Dummies

By Bill Chiaravalle, Barbara Findlay Schenck

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell a...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Brands and branding

Book details

ISBN

9780471771593

Publisher

Wiley

Published year

2006

Language

English

Edition

1

Original title

Branding For Dummies

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Branding For Dummies

Branding For Dummies

Paperback · 2014

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Brand Management Co-creating Meaningful Brands

Brand Management Co-creating Meaningful Brands

Michael Beverland

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Gestalten null

Designed for digital

Designed for digital

Jeanne W. Ross

Marketing made simple

Marketing made simple

Donald Miller

Blogging For Dummies

Blogging For Dummies

Amy Lupold Bair

Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann

Strategic Brand Management

Strategic Brand Management

Kevin Lane

Entrepreneurship

Entrepreneurship

William D. Bygrave

LinkedIn For Dummies

LinkedIn For Dummies

Joel Elad

Digital Branding

Digital Branding

Daniel Rowles

Designing Brand Identity

Designing Brand Identity

Alina Wheeler

Branding

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Start Me Up!

Start Me Up!

Gestalten

Selling For Dummies

Selling For Dummies

Tom Hopkins

Personal Branding For Dummies

Personal Branding For Dummies

Susan Chritton

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Debbie Millman

Branding for Bloggers : Tips to Grow Your Online Audience and Maximize Your Income

Branding for Bloggers : Tips to Grow Your Online Audience and Maximize Your Income

Zach Heller

E-Marketing

E-Marketing

Judy Strauss

The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

Daniels, Lawrence J.

Big Brand Theory

Big Brand Theory

Sandu Publishing

Advanced Brand Management Managing Brands in a Changing World

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Foundations of Marketing

Foundations of Marketing

David Jobber

What is Branding? (Essential Design Handbooks)

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Business intelligence for dummies

Business intelligence for dummies

Swain Scheps

Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

Wally Olins

Leadership Brands

Leadership Brands

Dave Ulrich og Norm Smallwood

Advertising For Dummies

Advertising For Dummies

Gary Dahl

Brands

Brands

Marcel Danesi

The Brand Gap

The Brand Gap

Marty Neumeier

Brand Sense

Brand Sense

Martin Lindstrom

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

The attention economy : understanding the new currency of business

The attention economy : understanding the new currency of business

Thomas H. Davenport

Positioning: The battle for your mind

Positioning: The battle for your mind

Al Ries,

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries