The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Marketing Strategy and Competitive Positioning

Paperback • 2017 • 1. edition

Marketing Strategy and Competitive Positioning

By Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John Rudd

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of targe...Show more

Book details

ISBN

9781292017310

Publisher

Pearson Education Limited

Published year

2017

Language

Edition

1

Original title

Marketing Strategy and Competitive Positioning

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick De Pelsmacker

Selling and Sales Management

Selling and Sales Management

David Jobber

Marketing Management

Marketing Management

Philip Kotler

Strategic International Marketing Strategy Development and Implementation

Strategic International Marketing Strategy Development and Implementation

Carl Arthur Solberg

Strategy Theory and Practice

Strategy Theory and Practice

Stewart R. Clegg

Foundations of Marketing

Foundations of Marketing

John Fahy

Strategic sport marketing

Strategic sport marketing

Adam karg

Marketing Strategy For The Creative And Cultural Industries

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

Graham Hooley

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

Marketing Strategy

Marketing Strategy

Robert Palmatier

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

USA) Nagle Thomas T. (Deloitte Consulting

Strategic Advertising Management

Strategic Advertising Management

Larry Percy

Marketing Management (3rd edition)

Marketing Management (3rd edition)

Philip Kotler,

Global Marketing

Global Marketing

Marketing Theory

Marketing Theory

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition

Philip Kotler

Introduction to Sport Marketing

Introduction to Sport Marketing

Aaron C. T. Smith

Marketing Management, 3rd edn

Marketing Management, 3rd edn

Svend Hollensen

Sports Marketing

Sports Marketing

US) Shank Matthew D. (Marymount University

Marketing Strategy & Competitive Positioning

Marketing Strategy & Competitive Positioning

Graham Hooley

Corporate Reputation Brand and Communication

Corporate Reputation Brand and Communication

Stuart Roper

Strategic Management

Strategic Management

Frank Rothaermel

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Strategic Market Management: Global Perspectives, First Edition

Strategic Market Management: Global Perspectives, First Edition

Marketing Management: First European Edition

Marketing Management: First European Edition

Philip Kotler,

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Strategy

Strategy

Thompson,Arthur

Principles of Marketing

Principles of Marketing

Frances Brassington

Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan