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Marketing Strategy and Competitive Positioning

Paperback • 2017 • 1. edition

Marketing Strategy and Competitive Positioning

By Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John Rudd

0 Ratings • 0.0 of 5

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About the book

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of targe...Show more

Book details

ISBN

9781292017310

Publisher

Pearson Education Limited

Published year

2017

Language

Edition

1

Original title

Marketing Strategy and Competitive Positioning

Format

Paperback

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