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Marketing Communications A European Perspective

Paperback • 2025 • English

Marketing Communications A European Perspective

By Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose

2 Ratings • 5.0 of 5

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About the book

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offli...Show more

Business ethics and social responsibility
Advertising
Public relations

Book details

ISBN

9781292737225

Publisher

Pearson

Published year

2025

Language

English

Original title

Marketing Communications A European Perspective

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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