Kotler: Marketing Management_p4

Hardcover • 2019 • 1. edition

Kotler: Marketing Management_p4

By Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady, Torben Hansen

19 Ratings • 4.7 of 5

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About the book

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds:* A structure designed specifically to fit the way the course is taught in Europe.* Fresh European examples which make students feel at home.* The inclusion of the work of prominent European academics. * A f...Show more

Sales and marketing

Book details

ISBN

9781292248448

Publisher

Pearson Education Limited

Published year

2019

Language

Edition

1

Original title

Kotler: Marketing Management_p4

Format

Hardcover

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Reviews · 0

19 Ratings • 4.7 of 5

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