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Corporate Reputation Brand and Communication

Paperback • 2012 • English

Corporate Reputation Brand and Communication

By Stuart Roper, Chris Fill

0 Ratings • 0.0 of 5

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About the book

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented a...Show more

Book details

ISBN

9780273727590

Publisher

Pearson

Published year

2012

Language

English

Original title

Corporate Reputation Brand and Communication

Format

Paperback

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