Consumer Behaviour and Marketing Strategy

Paperback • 1999 • English

Consumer Behaviour and Marketing Strategy

By J. Paul Peter, Jerry Corrie Olson, Klaus G. Grunert

1 Ratings • 5.0 of 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

About the book

This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.

Book details

ISBN

9780256225297

Publisher

McGraw-Hill

Published year

1999

Language

English

Original title

Consumer Behaviour and Marketing Strategy

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

1 Ratings • 5.0 of 5

You might also like

Consumer Behavior Buying, Having, and Being

Consumer Behavior Buying, Having, and Being

Michael Solomon

marketing communication a european perspective

marketing communication a european perspective

Patrick De Pelsmacker

Consumer Bahavior: Buying, Having and Being

Consumer Bahavior: Buying, Having and Being

Michael R. Solomon

Consumer Behavior: Buying, Having, and Being - 13. utgave

Consumer Behavior: Buying, Having, and Being - 13. utgave

Micheal R. Solomon

Solomon: Consumer Behaviour_p7

Solomon: Consumer Behaviour_p7

Michael R. Solomon

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing management

Marketing management

Philip Kotler

Consumer Behavior, Global Edition

Consumer Behavior, Global Edition

Leon G. Schiffman

Consumer Behavior

Consumer Behavior

PhD Ekstrom Karin M

Consumer behaviour

Consumer behaviour

Michael R.

Consumer behaviour - european perspective

Consumer behaviour - european perspective

Margaret K., Søren Askegaard, Gary J., Michael R.

Consumer Behaviour: A European Outlook

Consumer Behaviour: A European Outlook

Consumer Behavior 6th edition

Consumer Behavior 6th edition

Wayne Andersen

Consumer Behaviour - A European Outlook

Consumer Behaviour - A European Outlook

Leon P. Bignold

Handbook of Developments in Consumer Behaviour

Handbook of Developments in Consumer Behaviour

Victoria K. Wells

Consumer Behavior Science and Practice

Consumer Behavior Science and Practice

Frank R. Kardes

Marketing Management: First European Edition

Marketing Management: First European Edition

Philip Kotler,

Consumer behavior in tourism

Consumer behavior in tourism

John Swarbrooke

Understanding Consumer Behavior

Understanding Consumer Behavior

J. Paul Peter

Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

Michael R. Solomon