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© 2026 Bookis AS
English
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Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2014 • 1. edition
By US) Shank Matthew D. (Marymount University, US) Lyberger Mark R. (Kent State University
2 Ratings • 5.0 of 5
About the book
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including cons...Show more
Book details
ISBN
9781138015968
Publisher
Taylor & Francis Ltd
Published year
2014
Language
Edition
1
Original title
Sports Marketing
Format
Paperback
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2 Ratings • 5.0 of 5
