Principles of marketing

Paperback • 2008 • English • 5. edition

Principles of marketing

By Kotler, Philip

0 Ratings • 0.0 of 5

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About the book

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global mark...Show more

Business studies: general

Business strategy

Business ethics and social responsibility

Book details

ISBN

9780273711568

Publisher

Prentice Hall / Financial Times

Published year

2008

Language

English

Edition

5

Original title

Principles of marketing

Format

Paperback

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