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Strategy

Paperback • 2003 • English • 1. edition

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card

By Thompson,Arthur, Gamble,John, Strickland III,A. J.

1 Ratings • 5.0 of 5

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About the book

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic managem...Show more

Business strategy
Business competition
Entrepreneurship / Start-ups

Book details

ISBN

9780072918946

Publisher

McGraw-Hill/Irwin

Published year

2003

Language

English

Edition

1

Original title

Strategy

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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