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Marketing Theory

Paperback • 2016 • 1. edition

Marketing Theory

0 Ratings • 0.0 of 5

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About the book

Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-dat...Show more

Sales and marketing

Book details

ISBN

9781473904019

Publisher

SAGE Publications Ltd

Published year

2016

Language

Edition

1

Original title

Marketing Theory

Format

Paperback

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