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Foundations of Marketing

Paperback • 2022 • English

Foundations of Marketing

By John Fahy, David Jobber

1 Ratings • 5.0 of 5

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About the book

"Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: The growing importanc...Show more

Book details

ISBN

9781526849007

Publisher

McGraw-Hill Education

Published year

2022

Language

English

Original title

Foundations of Marketing

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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