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The Strategy and Tactics of Pricing

Paperback • 2017 • 1. edition

The Strategy and Tactics of Pricing

By USA) Nagle Thomas T. (Deloitte Consulting, USA) Muller Georg (Deloitte Consulting

9 Ratings • 5.0 of 5

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About the book

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the...Show more

Sales and marketing

Book details

ISBN

9781138737518

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

The Strategy and Tactics of Pricing

Format

Paperback

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Other versions

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

Hardcover · 2017

Reviews · 0

9 Ratings • 5.0 of 5

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