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International Marketing: Eleventh Edition

Hardcover • 2002 • English

International Marketing: Eleventh Edition

By Philip R., John L.

1 Ratings • 5.0 of 5

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About the book

As global economic growth occurs, understanding marketing in all cultures is increas- ingly important. International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies' foreign marketing is limited to one country; others market in a number of countries, treating each as a separate mar...Show more

Art: financial aspects

Corporate crime / white-collar crime

Book details

ISBN

9780072398847

Published year

2002

Language

English

Original title

International Marketing: Eleventh Edition

Format

Hardcover

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1 Ratings • 5.0 of 5

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