Marketing Strategy and Competitive Positioning

Paperback • 2020 • English

Marketing Strategy and Competitive Positioning

By Graham Hooley, Birgitte Nicolaud, John M. Rudd, Nick Lee

0 Ratings • 0.0 of 5

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About the book

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive posi...Show more

Society and Social Sciences

Economics, Finance, Business and Management

Book details

ISBN

9781292276540

Published year

2020

Language

English

Original title

Marketing Strategy and Competitive Positioning

Format

Paperback

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