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Strategic Market Management: Global Perspectives, First Edition

Paperback • 2010 • English

Strategic Market Management: Global Perspectives, First Edition

1 Ratings • 5.0 of 5

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About the book

Business students studying strategy and marketing courses in the UK and Europe.Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every market can now be described as dynamic. As a result, firms need to be able to adapt strategies in order to stay relevant. It is a challenging but exciting time, full of opportunities as well as threats. Strategic Market Management: Global Perspectives is mo...Show more

Book details

ISBN

9780470689752

Publisher

John Wiley Sons

Published year

2010

Language

English

Original title

Strategic Market Management: Global Perspectives, First Edition

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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