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Selling and Sales Management

Paperback • 2025 • English

Selling and Sales Management

By David Jobber, Kenneth Le Meunier-FitzHugh, Unknown Author

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About the book

The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as we...Show more

Business studies: general
Business strategy
Entrepreneurship / Start-ups

Book details

ISBN

9781292731407

Publisher

Pearson Education Limited

Published year

2025

Language

English

Original title

Selling and Sales Management

Format

Paperback

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