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© 2026 Bookis AS

English

Global Marketing

Paperback • 2016

Global Marketing

3 Ratings • 4.7 of 5

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About the book

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing."Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityIn this era of increased globalisation, if ...Show more

Book details

ISBN

9781292100111

Publisher

Pearson Education Limited

Published year

2016

Language

Original title

Global Marketing

Format

Paperback

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Reviews · 0

3 Ratings • 4.7 of 5

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