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Marketing Management (3rd edition)

Hardcover • 2016

Marketing Management (3rd edition)

By Philip Kotler,

4 Ratings • 4.3 of 5

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About the book

The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.

Book details

ISBN

9781292093239

Published year

2016

Language

Original title

Marketing Management (3rd edition)

Format

Hardcover

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Reviews · 0

4 Ratings • 4.3 of 5

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