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© 2026 Bookis AS

English

Introduction to Sport Marketing

Paperback • 2024 • English • 3. edition

Introduction to Sport Marketing

By Aaron Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch

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About the book

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today's ...Show more

Book details

ISBN

9781032488943

Publisher

Routledge

Published year

2024

Language

English

Edition

3

Original title

Introduction to Sport Marketing

Format

Paperback

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