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© 2026 Bookis AS
English
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Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2013 • English
2 Ratings • 5.0 of 5
About the book
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of targ...Show more
Book details
ISBN
9780273740933
Publisher
Financial Times Prentice Hall
Published year
2013
Language
English
Original title
Marketing Strategy & Competitive Positioning
Format
Paperback
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Reviews · 0
2 Ratings • 5.0 of 5
